![]() ![]() In addition, coinciding with the 20th anniversary of USDA Certified Biobased Product, and thanks to the involvement of the brand, Naturtint has received recognition as a «Champion» brand, for its commitment and dissemination to consumers of this new way of understanding cosmetics. This makes Naturtint the permanent hair colour of choice for women all over the world who are looking for softness, shine, hydration and scalp comfort, without forgetting its real commitment to the planet and the environment. To create a hair cosmetic based on high quality formulas and raw materials, with a high percentage of natural, organic and ecologically farmed ingredients respecting the environment and thinking about the future.Īs a result of its innovation and commitment, NATURTINT is the first permanent hair colour to obtain the USDA Certified Biobased Product certificate, for its high content of bio-based, sustainable and renewable ingredients. Naturtint, the First Permanent Colouring with Biobased Certificationįrom the very beginning, NATURTINT’s objective was clear. ![]() Reducing our dependence on oil and its derivatives, supporting the bioeconomy and improving the environment. A seal of guarantee that is increasingly present in brands and products that are truly committed to the planet and to consumers. ![]() USDA Certified Biobased Product is also celebrating its 20th anniversary this year. In addition, by deriving from renewable raw materials, biobased products contribute to the reduction of CO2 emissions. By using biocatalysis and fermentation instead of traditional chemical synthesis for the production of their raw materials, bio-based products can be produced more efficiently, which results in reduced water and energy consumption, as well as a reduction of polluting waste. By consuming bio-based products, we support the use of renewable resources, replacing non-renewable products such as petroleum derivatives.īio-based cosmetics are products derived in whole or in part from materials of biological origin, excluding materials from geological and/or fossilised formations. In other words, formulated from plant derivatives and other renewable agricultural, marine and forestry sources. A prestigious certificate of guarantee granted by the United States Department of Agriculture to biobased products. To provide certainty, USDA Certified Biobased Product was created 20 years ago. USDA, a Certification Mark for Sustainable Cosmetics But they find themselves in the same dilemma: how to show and demonstrate to consumers that they really are, that they have made a real effort to bring truly sustainable products to their consumers. Too often we get lost looking for information on the labelling of products, without knowing whether they are actually sustainable or not.įortunately, cosmetic companies are now adding products with these characteristics to their catalogue. However, we are often faced with a lack of information as well as a lack of alternatives that direct us to sustainable products in all areas, including cosmetics. Our demand for sustainable and bio-based products as opposed to non-renewable products continues to grow. And 92% think that both manufacturers and brands from all sectors should be committed to the development of responsible consumption. According to a study carried out by Oney & OpinionWay, 93% of Spanish consumers say they try to adopt habits related to responsible consumption on a daily basis. The demand for sustainable products has increased dramatically. ![]() We are also aware of the problems created by the use of the planet’s fossil resources, such as the production of potentially polluting chemicals, the generation of large quantities of carbon dioxide which accelerates the greenhouse effect, the pollution of air, water and land…īut fortunately, in recent years our consumption habits have been changing. has increased, motivating us to seek a more sustainable world. Our awareness of the problems caused by the exaggerated level of consumption in our societies, pollution, the management of the large amount of waste we generate, etc. Sustainability is clearly a fashionable concept that has become part of our everyday vocabulary. ![]()
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